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Absolut Vodka was first launched in New York in 1979. It soon became the talk of the town, in the US and eventually of the world. But the recipe behind the pure and natural taste of Absolut is actually older than 30 years. So is the 18th century medicine flask found in an antique store in Stockholm that gave inspiration to the iconic Absolut Vodka bottle. What does true taste of vodka taste like? Absolut Vodka is made exclusively from natural ingredients, and unlike other vodkas, it doesn’t contain any added sugar. In fact Absolut is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. Why change what's perfect? In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin (Absolute Pure Vodka). Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as Absolut. Just as then, Absolut is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way Absolut is made won’t change, neither will the true taste of vodka. Keeping natural ingredients natural: The main ingredients in Absolut Vodka are water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. Winter wheat differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Alc 40%